First Touch Media House is the first and only media house built exclusively around the NWSL and WSL — two leagues, one editorial home, and a single mission: to make every fan of one league a fan of the other.
First Touch wasn't built in a boardroom. It was built from ten years inside the dressing rooms of both leagues. Satara Murray played at the highest level — in the WSL with Liverpool FC, Bristol City, and Sheffield United, and in the NWSL with the Houston Dash and Racing Louisville FC.
She saw the gap firsthand. Fans who loved one league but had never watched the other. Players who crossed the Atlantic and fell off the radar. Stories that never got told. First Touch Media House exists to fix that.